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For AI startups
Marketing for AI startups that shows the model, not the buzzwords.
Websites, SEO, demo videos and branding for teams that build their own models: computer vision, speech, language and applied AI products. Built so an innovation head can see the model work on data like theirs, and an investor can see the research behind it.
Built for
Model builders, vision and speech AI teams
Buyers we reach
Pilot owners, CTOs, investors, grant bodies
Includes
Website, SEO, demo video, branding
Measured by
Pilot requests and qualified demos
The problem
Why strong AI teams struggle to win a first pilot.
Everyone says “AI powered”, so it means nothing. A plant head wants your model to find a casting blowhole, with the false reject rate stated.
Benchmarks sit on arXiv, the demo on Hugging Face, the model card in a private repo. Buyers never connect them, so you look like a wrapper.
IT and legal teams ask where the model runs, edge or on premises, and how you follow India’s DPDP Act. No answer stalls the pilot.
How we help
What an AI startup needs to turn demos into pilots.
One team builds the website, the search pages, the demo films and the brand, so your research and your sales story finally match.
Branding
A brand that reads as research-grade
A name, identity and story that separate you from tool resellers and show the depth of the team and the work.
- Positioning against API wrappers and large platforms
- Pitch deck and pilot proposal templates
- Team and research pages that help hiring too
Website
A website that proves the model works
Use case pages built around a real task, with sample inputs and outputs, the metrics that matter for it and a clear pilot offer.
- Use case pages with before and after examples
- Model and benchmark pages that link your papers and demos
- A deployment and data handling page for IT reviewers
SEO and lead generation
Found for the problem, not the buzzword
We target what buyers type when they have a problem to solve, like defect detection, speech to text in Indian languages or crowd counting, not just “AI company”.
- Pages for each task, industry and deployment type
- Technical posts written with your researchers
- Clear, citable facts so AI search tools describe you correctly
Video
Demo films that show the model thinking
Screen and camera footage of the model working on real data, with simple 3D or motion graphics to explain the pipeline behind it.
- A two minute product demo for the homepage and decks
- Pipeline explainers: camera, edge device, model, alert
- Short clips for LinkedIn and investor updates
How it fits together
Brand first. Then site, search and video.
Each piece makes the next one work harder. This is the order we build them in.
Look like the safe choice
A clear brand that enterprise innovation heads trust at first glance.
Deep tech branding- Results on data like theirs
- Where the model runs
- Data handling
- What a pilot looks like
Answer every question
Your site covers what they check, before they have to ask.
Deep tech website development- computer vision company in India
- defect detection AI for manufacturing
- speech recognition for Indian languages
- edge AI camera analytics vendor
Get found by the right buyers
Show up on page one and in AI answers when they search.
Deep tech SEO and AI searchShow it working
A short video proves it in seconds, and the enquiry follows.
3D product explainersFAQ
Questions AI founders ask us.
Straight answers about working with us.
Our product changes every quarter. Will the website keep up?
We build it in WordPress with reusable use case and model page templates, so your team can add a new capability or benchmark without waiting for a redesign.
How do we show accuracy without giving away client data?
We use public or synthetic samples, state the test conditions clearly, and describe client results in words the client has approved.
Is it worth writing technical posts if buyers are not researchers?
Yes, if they are written for two readers. The summary speaks to the business head, and the detail below it convinces the engineer who will review you.
How is this different from marketing for AI software platforms?
Platforms sell seats and features. You sell a model that solves one hard task, so the proof, the pilot offer and the search terms are all different.
Can you help with investor and grant material too?
Yes. The same story, visuals and demo film can go into your pitch deck and grant applications, so everything stays consistent.
Will AI search tools mention our company?
We cannot promise that, but clear use case pages, consistent facts and mentions on trusted sites give tools like ChatGPT and Google’s AI answers good material to work with.
How do AI startups get more enquiries online?
For AI startups, the search usually starts with Google, AI search, LinkedIn and referrals. Enquiries go to the companies that let business heads, innovation teams and CTOs check accuracy on their data, deployment and cost in a few minutes and then ask for a quote or a call. Clear pages with real proof do more than ads alone.
What do buyers check before contacting AI startups?
Business heads, innovation teams and CTOs usually look at use case, accuracy, deployment and data handling, for example use case (invoice extraction, 40k docs a month). If your website answers these plainly and backs them with use case pages, trust centre and demo video, you move onto the shortlist instead of getting a long email of basic questions.
What should a website for AI startups include?
Pages that answer what business heads, innovation teams and CTOs need to know: use case, accuracy, deployment and data handling. Add use case pages, trust centre and demo video, real photos, and a short enquiry form that reaches the right person. Specific pages get shortlisted, vague ones get skipped.
Which searches should AI startups try to rank for?
The specific questions your customers type, such as “ai document extraction software india” or “computer vision quality inspection system”. Each deserves a page or article that answers it clearly. Specific searches bring fewer visitors than broad terms, but far more of them become enquiries.
How can AI startups appear in AI answers and Google’s AI Overviews?
AI tools quote pages that answer one question clearly, with facts they can check. For AI startups, that means stating accuracy on their data, deployment and cost in plain words, adding structured data (schema), keeping company details the same everywhere online and earning mentions on trusted industry sites.
How do you choose a marketing agency for AI startups?
Ask whether they have worked with deep tech companies before, whether they understand accuracy on their data, deployment and cost without your team rewriting everything, and whether one team covers website, SEO, video and campaigns. Ask for a fixed scope and price in writing. Hypergrow, based in Coimbatore, works this way with deep tech companies in India and abroad.
Related sectors
Other deep tech sectors we serve.
Every sector buys differently. Pick yours, or see everything we do for deep tech companies.
Everything we build for science-led and deep tech companies, in one place.
See the industry page01Robotics companiesCell videos, ROI pages and spec sheets that get plant heads to book a site visit.
02Semiconductor companiesCapability pages, datasheets and design-win content for chip and VLSI teams.
03Space tech startupsMission pages, flight heritage and data products for satellite and launch startups.
04Climate tech startupsMeasured savings, pilot results and plain explainers for climate hardware and process startups.
05Medical device companiesCompliant product pages, approvals and training films for device makers and distributors.
06Advanced materials companiesTDS pages, sample requests and application content for new materials makers.
07Quantum technology companiesClear explainers and honest specs for quantum computing, communication and sensing teams.
08Drone companiesType certificate details, use case pages and flight films for drone makers and service firms.
09IoT companiesSensor specs, retrofit stories and dashboards that win factory pilots for IoT makers.
Start a conversation
Let’s show buyers
what your model can do.
Send us your website and one use case you want more pilots for. We’ll show you what a buyer sees today and what is missing.