Sanjiv at Hypergrow.

Sanjiv handles video at Hypergrow. He works on product demos, explainers and brand films that help B2B buyers understand a product fast.

Articles

Written by Sanjiv.

A plain buyer's guide for B2B teams: what drives video cost and timeline, what to prepare, how to read a showreel, and which questions to ask.

Explainers make people care. Demos help them decide. Here is how to pick the right video for your B2B funnel, and when to make both.