Home/Resources/Calculators and tools/B2B Website and SEO Scorecard
Free scorecard
How ready is your website to win B2B buyers?
Answer 24 quick yes or no checks across technical SEO, commercial pages, conversion paths, content, trust and AI search readiness. Get a score and the three fixes to start with.
Free tool
B2B Website and SEO Scorecard.
24 quick checks
0 of 24 answered
Your score
Answer the checks to see your score. “Not sure” counts as a gap to look into.
Fix these first
Fix crawling and speed first. Check indexing in Search Console, remove duplicate URLs and improve mobile speed on your top pages.
SEO for New York firmsGive every service and main buyer type a clear page that answers what, for whom, how and how much.
B2B website designTest every form on a phone, route leads into your CRM with the source, and make booking a call easy.
Talk to usWrite fewer, better pieces that answer cost and comparison questions, name the author and link to your service pages.
InsightsAdd two or three case studies with numbers and dates, ask clients for reviews and show your team.
Our workTest your buyers’ questions in AI tools, align your facts everywhere and make sure crawlers can read your site.
AEO and GEO in New YorkA self-assessment to guide priorities, not an audit. It does not measure rankings or traffic.
How it works
Six areas, equally weighted.
Each check scores 2 for yes, 1 for partly and 0 for no or not sure.
Not sure counts as a gap. If you cannot check something, that is worth knowing.
Every area gets its own score, so you can see where the gaps cluster.
The three weakest areas show the first fix to make and where to learn more.
Run it again after changes to see whether the gaps are closing.
Using the result
Turn the score into a plan.
What usually comes next, depending on your result.
Fix technical basics and conversion paths before writing more content.
OpenSize the opportunityScore 55 to 80Strengthen proof and commercial pages, then build content around buyer questions.
OpenAEO and GEOScore over 80Focus on AI search visibility and authority to move ahead of competitors.
OpenFAQ
Questions, answered.
Plain answers about how this tool works.
Is this scorecard an SEO audit?
No. It is a quick self-assessment to help you prioritize. A real audit looks at crawl data, rankings, content and analytics in detail.
How is the score calculated?
Each of the 24 checks scores 2 for yes, 1 for partly and 0 for no or not sure. Your total is shown as a percentage of the maximum.
Why does not sure count as zero?
If nobody on the team can confirm something, it is probably not being managed. It is worth checking.
Who should fill it in?
Ideally whoever owns the website with input from sales. Sales often knows which pages and questions really matter to buyers.
Is my answer data stored?
No. The score is worked out in your browser. We only receive it if you choose to email yourself the results.
How often should we use it?
Once a quarter is enough. Use it after big site changes to check that nothing important slipped.
What matters most for B2B website SEO?
Pages that match how buyers search for your services, a site search engines can crawl quickly, and proof that builds trust once visitors arrive.
How do I check what AI tools say about my firm?
Ask ChatGPT, Gemini and Perplexity the questions your buyers ask, like who offers your service for your industry, and note who is named and which sources are cited.
What is a good page speed for a B2B site?
Google’s guidance treats a Largest Contentful Paint under 2.5 seconds as good. Test your key pages on mobile in PageSpeed Insights.
Do B2B sites need pricing pages?
Not always exact prices, but honest cost guidance helps. Buyers and AI tools both look for cost answers before they contact anyone.
How many case studies do we need?
Start with two or three strong ones that match your main buyer types, with clear numbers, dates and the client’s permission.
Should we block AI crawlers?
It is a business choice. Blocking them can keep your content out of AI answers. Check your robots.txt so it reflects a deliberate decision.
Start a conversation
Want a real audit, not just a score?
Send your website. We will review the gaps your scorecard found and tell you what to fix first, in plain English.