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Industrial website design and development
Industrial websites engineers can spec from and buy from.
We design and build websites for industrial manufacturers, OEMs and suppliers. Product catalogues with specs, curves and CAD downloads, SEO built in, and RFQ forms that reach your sales team, not an unread inbox.
Built for
OEMs, machine builders, component and equipment makers
Built on
Webflow or WordPress, your choice
Includes
Catalogue, copy, design, build, SEO and RFQ setup
After launch
Monthly care, speed and SEO
The problem
Why most industrial websites lose the engineer.
Design engineers and plant heads research suppliers on their own. Before they call anyone, they want to check one thing: will this product do the job? That means power ratings, dimensions, materials, performance curves and a CAD file they can drop into their design.
Most industrial websites hide all of that inside a scanned PDF catalogue from years ago, or behind a contact form. The engineer cannot spec from it, so they move on to a competitor whose website lets them. You never even learn they visited.
An industrial website should work like your best application engineer: available day and night, answering technical questions clearly, and making it easy to download a datasheet or send an RFQ. That is what we build.
What is included
Everything an industrial website needs. Built by one team.
Built around how engineers, procurement and distributors actually use a supplier’s website.
01
Product catalogue engineers can spec from
Every model with specs, dimensions, materials and performance curves, filterable by size, rating and application.
02
Datasheet and CAD downloads
Downloadable datasheets, manuals, 2D drawings and 3D CAD files, so engineers can design you in.
03
Application and industry pages
Pages for each application and industry you serve, such as water, cement, oil and gas or HVAC, with real installs.
04
RFQ and quote forms
Short forms that accept drawings and requirements, routed to the right salesperson or distributor.
05
Distributor and dealer locator
Help buyers find the nearest partner, while enquiries for direct sales still reach you.
06
SEO, speed and AI search built in
Fast pages, clean structure and product schema, so Google and AI tools understand every model you make.
How it works
From plant visit to a site that sells.
A clear process, with you checking the technical facts at every step.
We meet your engineers and sales team, study your products and learn how your buyers choose.
We plan every product, application and industry page around what buyers search for.
We write the pages, design the catalogue and you check the specs before anything goes live.
We build, test and launch with redirects in place, then keep improving speed and rankings.
FAQ
Industrial website questions, answered.
Straight answers about working with us.
How much does an industrial website cost?
It depends on the number of products, how much content we write and what the site connects to, such as your ERP or CRM. After a short discovery call we give you one fixed price.
Can you put our full product catalogue online?
Yes. We turn your catalogue into searchable product pages with specs, curves, datasheets and CAD downloads, and set it up so your team can add new models without a developer.
Can engineers download CAD files from the website?
Yes. We add 2D and 3D CAD downloads to each product page. If you want, downloads can ask for an email first, so your sales team gets a lead.
We sell through distributors. Will a website still bring leads?
Yes. A distributor locator sends buyers to the right partner, and enquiries for large or direct orders still come to you. Both are tracked.
Will a new website hurt our current Google rankings?
Not when it is done properly. We map every old page to its new home and set up redirects before launch, then watch rankings closely after.
Do we need to write the content ourselves?
No. We interview your engineers and sales team and write every page. You only check that the technical facts are right.
What should an industrial company website show first?
The things plant heads, maintenance managers and procurement teams check before they call: what you do, for whom, and proof such as datasheets, certifications, an installed base and application stories. Put those on the first screen and on every service page, with a clear way to send an enquiry. Long company histories can wait further down.
Should industrial companies use Webflow or WordPress?
Both work well. Webflow suits teams that want a fast, secure site their marketing team can edit without plugins. WordPress suits sites that need many integrations or a large content library. The right choice depends on who will edit the site and what it must connect to.
How long does it take to build a website for industrial companies?
A typical B2B website of 10 to 25 pages takes about six to eight weeks: discovery, structure and copy, design, build and checks. Most delays come from waiting for content, so it helps to gather photos, certificates and case details early.
How do you know if an industrial website is working?
Track RFQs and dealer enquiries, not just visitors. Set up analytics so every form, call and download is recorded with its source, then review which pages bring real enquiries each month. A good site also loads fast on mobile and ranks for the services you sell.
How do industrial companies make their website easy for AI search tools to understand?
Write each page around one clear question, use plain words over jargon, add structured data (schema) and keep facts like locations, certifications and services consistent across the web. AI answers tend to quote pages that state facts directly.
How do you choose a website partner for industrial companies?
Look for a team that has worked with industrial companies before, can explain your work without your experts rewriting everything, and covers website, SEO, video and campaigns in one place. Ask for a fixed scope and price in writing before work starts. Hypergrow, based in Coimbatore, works this way with industrial companies in India and abroad.
Related services
More for industrial companies.
One team runs it all, so every piece works together. See everything we do for industrial companies.
Found for your products and applications, on Google and in AI answers.
Learn more02Industrial video productionProduct demos, 3D animation and plant films buyers actually watch.
Learn more03Industrial brandingA brand as precise as your engineering.
Learn more04Technical content and sales collateralDatasheets, case studies and decks your distributors will use.
Learn more05Industrial lead generationGoogle and LinkedIn campaigns aimed at plant heads and procurement.
Learn more06Trade show marketingBefore, during and after the show, so leads do not go cold.
Learn more07Web & DigitalHow we build B2B websites that bring in enquiries, for every industry.
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engineers can spec from.
Send us your current site and tell us what you make. We’ll show you what engineers are missing today.