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For fintech companies
Marketing for fintech brands that earns trust before signup.
Websites, SEO, explainer videos and branding for lending apps, savings and investing apps, card products and B2B fintech brands. Built for the minute when a new user is about to share their PAN and bank details, and stops to check who you are.
Built for
Consumer and business fintech brands
People we reach
App users, small businesses and partners
Includes
Website, SEO, video and branding
Measured by
KYC completions and active users
The problem
Why fintech apps get installs but lose the user at KYC.
Installs are easy to buy. Users who finish KYC, link a bank and make a second transaction are the hard part.
Asked for PAN, Aadhaar or a selfie, people search “is it safe”. If your site does not name your RBI regulated lender, a forum will.
B2B buyers and bank partners read your site before the first call. Clear licences, DPDP Act practices and complaint handling can cut diligence by weeks.
How we help
What a fintech brand needs to keep the users it pays for.
One team builds all four, and your compliance team reviews every page, script and claim before it goes live.
Branding
A brand that feels safe to share data with
A name, voice and look that feel steady and clear, so people trust you with money even though you are new.
- Positioning against banks and larger apps
- Tone of voice rules for screens, push messages and support
- App store creatives and in-app visual system
Website
A website that answers the trust questions
Product pages that show charges, partners and data use upfront, plus the pages regulators and partners expect to find.
- Charges, Key Fact Statement samples and fee calculators
- Lending partners, grievance officer and data policy pages
- Fast landing pages that hand off cleanly to the app stores
SEO and lead generation
Found for the doubts people type
We write for the searches users make right before signup: is it safe, what does it cost, how does it compare. Honest answers rank and convert.
- Pages for “is it safe”, charges and comparison searches
- Help centre articles that rank and cut support tickets
- Clear facts so AI answers describe your product correctly
Video
Explainers that walk through the app
Screen-led videos that show each step, from KYC to the first payment, so nothing in the app feels like a surprise.
- Onboarding walkthroughs for the website and app store listing
- Short answers to common doubts for YouTube and Instagram
- Partner and investor films for the B2B side
How it fits together
Brand first. Then site, search and video.
Each piece makes the next one work harder. This is the order we build them in.
Look like the safe choice
A clear brand that salaried first-time users trust at first glance.
Financial services branding- Who is regulated
- Every charge, upfront
- How data is used
- Who handles complaints
Answer every question
Your site covers what they check, before they have to ask.
Financial website development- is this loan app safe
- zero balance savings account app
- credit card bill payment app with rewards
- instant business loan app for shops
Get found by the right buyers
Show up on page one and in AI answers when they search.
Financial services SEOShow it working
A short video proves it in seconds, and the enquiry follows.
Fintech explainer videosFAQ
Questions fintech teams ask us.
Straight answers about working with us.
We get most users from app stores. Why spend on the website?
Because people check the website before they trust the app. It is where they read charges, partners and the data policy. It is also the page journalists, partners and investors open first.
Can SEO help an app that is not available on desktop?
Yes. Most searches about safety, charges and how to do something happen on a phone browser. Good answers there send people straight to the right app store page.
Our compliance team must approve everything. Will that slow you down?
We plan for it. Drafts go to compliance in batches with every claim marked and sourced, so reviews are quicker and fewer pages come back.
Do you write about returns or interest rates?
We describe how a product works and what it costs. We never promise returns or approvals, and we add the risk notes your regulator and partners require.
You also work with fintech software vendors. Is this the same page?
No. This page is for fintech brands that serve users directly or through partners. Software vendors that sell to banks have their own page under B2B Technology.
What do you measure?
Organic signups, KYC completion from those signups, and fewer support tickets on topics we have covered. Installs alone do not tell you much.
How do fintech companies get more enquiries online?
For fintech companies, the search usually starts with Play Store, Google, YouTube and friends. Enquiries go to the companies that let salaried first-jobbers, self-employed and families check charges, partner bank, app ratings and support in a few minutes and then ask for a quote or a call. Clear pages with real proof do more than ads alone. Every page and ad also has to follow SEBI, RBI or IRDAI rules, so compliance review is built into the process.
What do buyers check before contacting fintech companies?
Salaried first-jobbers, self-employed and families usually look at regulated partner, charges, data use and grievance contact, for example regulated partner (bank or NBFC named clearly). If your website answers these plainly and backs them with fee calculator, how it works video and help centre, you move onto the shortlist instead of getting a long email of basic questions.
What should a website for fintech companies include?
Pages that answer what salaried first-jobbers, self-employed and families need to know: regulated partner, charges, data use and grievance contact. Add fee calculator, how it works video and help centre, real photos, and a short enquiry form that reaches the right person. Specific pages get shortlisted, vague ones get skipped.
Which searches should fintech companies try to rank for?
The specific questions your customers type, such as “instant personal loan app rbi registered” or “best app to check credit score free”. Each deserves a page or article that answers it clearly. Specific searches bring fewer visitors than broad terms, but far more of them become enquiries.
How can fintech companies appear in AI answers and Google’s AI Overviews?
AI tools quote pages that answer one question clearly, with facts they can check. For fintech companies, that means stating charges, partner bank, app ratings and support in plain words, adding structured data (schema), keeping company details the same everywhere online and earning mentions on trusted industry sites.
How do you choose a marketing agency for fintech companies?
Ask whether they have worked with financial brands before, whether they understand charges, partner bank, app ratings and support without your team rewriting everything, and whether one team covers website, SEO, video and campaigns. Ask for a fixed scope and price in writing. Hypergrow, based in Coimbatore, works this way with financial brands in India and abroad.
Related sectors
Other financial services sectors we serve.
Every sector buys differently. Pick yours, or see everything we do for financial services companies.
Everything we build for fintechs, lenders, advisers and financial brands, in one place.
See the industry page01NBFCsBranch-level loan pages, DSA programmes and clear rate disclosures for lenders.
02Stock broking firmsAccount opening journeys, charges pages and authorised person programmes for brokers.
03Wealth management firmsQuiet, credible websites and thought pieces for firms serving families and HNIs.
04PMS and AIF managersStrategy pages, factsheets and distributor kits for portfolio and fund managers.
05Mutual fund distributorsLocal search, goal-based pages and simple SIP videos for ARN holders.
06Insurance companies and brokersPolicy pages, claim guides and business insurance content for insurers and brokers.
07Payment companiesPricing, docs and integration pages that bring merchants and developers on board.
08Co-operative banksBranch, deposit and digital banking pages for urban and district co-operative banks.
09SEBI registered investment advisersFee-only positioning, planning content and client-fit pages for SEBI registered advisers.
Start a conversation
Let’s turn your installs
into users who stay.
Send us your app, your website and where users drop off today. We’ll show you which pages and videos would help most.