Home/Resources/Templates/B2B SEO Content Calendar Template
Free template
Ninety days of content, planned properly.
Plan 13 weeks of SEO content with a search intent, owner, deadlines and internal links for every piece. Enter a start date and every deadline fills in.
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Get the template
Free Excel file. Enter your work email and the download unlocks straight away.
We send the link and one short follow-up. No newsletter, and we never share your email.
What is inside
Four tabs, dates done for you.
Change the start date and every deadline moves with it.
| Tab | What it does |
|---|---|
| How to use | Short instructions and a legend for input cells. |
| Settings | Start date and how long briefs, drafts and reviews take. |
| Calendar | 26 slots over 13 weeks: title, type, keyword, intent, commercial page to link, internal links, owner, status and auto-calculated brief, draft and review dates. |
| Summary | Pieces by status, total planned and overdue items, all automatic. |
How to use it
Four steps to a working plan.
Enter a Monday and your usual brief, draft and review times in Settings.
Pick the highest-priority topics first, one search intent per piece.
Every piece supports one service, industry or location page.
Overdue rows turn pink. Keep statuses current so the summary stays honest.
FAQ
Questions, answered.
Plain answers about the template.
What format is the calendar?
An Excel file (.xlsx) that also opens in Google Sheets and Numbers. Dates use formulas, so keep the Settings tab.
How many pieces does it plan?
Two slots a week for 13 weeks, so up to 26 pieces. Leave slots empty if you publish less often.
How are deadlines calculated?
From the publish date: review is due a day before, the draft before review, and the brief before the draft, using the times in Settings.
Are the example rows real?
They show the format only. Overwrite them with your own plan.
Why do you ask for my email?
So we can send you the link and one short follow-up. There is no newsletter and we never share your email.
Can I use it with a team?
Yes. Upload it to Google Sheets or SharePoint so everyone sees the same statuses.
How often should a B2B company publish SEO content?
Consistency beats volume. One or two strong pieces a week, or even a month, kept up for a year usually beats a burst followed by silence.
What types of content work best for B2B SEO?
Pages that answer buying questions: cost guides, comparisons, use cases, how-to guides, checklists and tools, all linked to service pages.
Should every blog post link to a service page?
Where it genuinely helps the reader, yes. A relevant link from a guide to the matching service page helps both buyers and search engines.
How long should B2B blog posts be?
As long as it takes to answer the question well. Cut padding. Depth comes from specific advice, examples and tools, not word count.
When should we update old content?
When facts, prices or rules change, when rankings slip, or at least yearly for key pages. Show the update date on the page.
How do we measure content performance?
Track impressions, clicks, engaged sessions and leads by landing page, and review which pieces lead to sales conversations.
Start a conversation
Want us to fill the calendar with you?
We can plan, write and publish the content, linked to the pages that bring you business.