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Lead generation for deep tech companies
Lead generation that reaches the people who approve pilots.
Lead generation for deep tech companies: LinkedIn and Google campaigns aimed at innovation heads, R&D leaders, plant heads and CTOs, with landing pages built for pilot requests and every lead tracked to its source.
Reach
Innovation, R&D, operations and tech leaders
Channels
LinkedIn, Google, email and retargeting
Includes
Targeting, ads, landing pages and tracking
Measured by
Pilot requests and meetings
The problem
Why deep tech companies get stuck after the first pilots.
Most deep tech companies win their first customers through founders’ contacts, accelerators and events. It works for two or three pilots. Then the pipeline goes quiet, and the founders are back to cold messages between investor meetings and lab work.
Lead generation for deep tech needs a different approach than selling software. Your buyers are a small group: heads of innovation, R&D leaders, plant and operations heads, CTOs and corporate venture teams. They do not click on ads for a demo. They respond to proof, like a benchmark, a pilot story or a short technical briefing.
We build campaigns around that proof, aimed at the exact companies and roles that fit your use case. We measure pilot requests, qualified meetings and pipeline value, not clicks.
What is included
Everything that brings new pilots in. Run by one team.
Built for long sales cycles, small buyer groups and technical decision makers.
01
Account and buyer targeting
We define the industries, companies and roles that fit your use case and pilot model.
02
LinkedIn campaigns
Ads and content aimed at innovation, research, operations and technology leaders by role and company.
03
Google ads for active searches
Campaigns for buyers already searching for a solution to the problem you solve.
04
Pilot landing pages
Focused pages with the use case, proof, pilot terms and a short request form.
05
Email nurturing
Useful follow-ups with papers, benchmarks and pilot stories that keep you in mind.
06
Pipeline tracking and reporting
Every lead traced to its campaign, with meetings and pilot pipeline reported monthly.
How it works
From target accounts to pilot requests.
Start narrow, prove what works, then scale.
We agree the use case, industries and accounts to focus on first.
We write the ads, build pilot landing pages and set up tracking into your CRM.
We test audiences and offers, keep what brings real conversations and cut the rest.
Every month we report meetings, pilot requests and pipeline, and plan next steps.
FAQ
Deep tech lead generation questions, answered.
Straight answers about working with us.
Does LinkedIn work for deep tech companies?
Yes. LinkedIn lets us reach heads of innovation, R&D leaders, plant heads and CTOs by role, industry and company, which suits a small, specific buyer group.
What offer works best for deep tech buyers?
Usually proof, not a sales demo: a benchmark report, a white paper, a pilot case study or a short technical briefing with your founder.
How soon can we expect pilot requests?
Campaigns can bring first conversations within weeks, but pilot decisions take time. Expect pipeline to build over the first three to six months.
Can you reach corporate innovation teams abroad?
Yes. We target by country and company, and build landing pages for each market you want to win.
What budget do we need?
It depends on the markets and channels. After discovery we recommend a starting budget and show the expected cost per lead.
How do you report results?
A plain-English monthly report on leads, meetings, pilot requests and pipeline by campaign.
Which channels bring the best leads for deep tech companies?
Usually LinkedIn, Google, conferences and investor networks. Start with the channel where your buyers already look, measure lead quality, not just volume, and add channels once the first one is working.
LinkedIn ads or Google ads: which is better for deep tech companies?
Google ads reach people already searching for what you sell, so intent is high. LinkedIn ads reach the right job titles and companies before they search. Many B2B teams use Google for demand that exists and LinkedIn to create it.
How do deep tech companies know if their leads are good quality?
Agree with sales on what a qualified lead looks like, such as company type, role and requirement. Track each lead to its source and review outcomes monthly, so budget moves to the channels that bring pilot and partnership enquiries.
What should happen after a lead comes in?
A quick, personal reply, ideally the same working day, with a useful next step such as a call, a sample or a short proposal. Leads that wait days usually go cold, however good the campaign was.
Is cold email still useful for B2B lead generation?
It can be, when lists are accurate, messages are short and relevant, and volumes are small enough to personalise. It works best alongside a website and LinkedIn presence that make your company easy to check.
How do you choose a lead generation partner for deep tech companies?
Look for a team that has worked with deep tech companies before, can explain your work without your experts rewriting everything, and covers website, SEO, video and campaigns in one place. Ask for a fixed scope and price in writing before work starts. Hypergrow, based in Coimbatore, works this way with deep tech companies in India and abroad.
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See the solutionStart a conversation
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with the right pilots.
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