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Resources
Free tools and guides for B2B growth.
Calculators, templates and practical guides to plan SEO, websites and AI search with real numbers instead of guesses. Free to use, no sign-up for the tools.
Calculators and tools
Run the numbers in minutes.
See what your organic and AI search traffic is worth in leads, wins and pipeline, and test a growth scenario.
OpenFree toolOrganic Lead Generation ROI CalculatorModel SEO investment against gross profit, with ramp-up and sales cycle, to see ROI and payback month.
OpenFree toolB2B Website and SEO Scorecard24 quick checks across SEO, conversion, content, trust and AI search, with your top three fixes.
OpenTemplates
Ready-made Excel and Word templates.
Map every keyword to one page, intent and next step, with automatic priority scores and cluster totals.
OpenWordB2B Website Redesign Brief TemplateAgree goals, scope, SEO migration and acceptance criteria before you talk to agencies.
OpenExcelB2B SEO Content Calendar TemplatePlan 90 days of SEO content with intent, owners, deadlines and internal links. Dates fill in for you.
OpenInsights
Practical guides, plainly written.
SEO and Lead Generation5 min readSEO vs. Paid Search for B2B Lead GenerationHow SEO and paid search differ on intent, speed, cost and measurement, and how most B2B companies should combine them.
SSabesh17 Feb 2026
SEO and Lead Generation5 min readHow to Choose an SEO Agency for a B2B CompanyWhat to check, which questions to ask, the red flags to avoid and a simple way to score agencies side by side.
SSabesh14 Feb 2026
Websites5 min readB2B Website Redesign Checklist for Marketing LeadersEverything to check before, during and after a B2B website redesign, so you protect search traffic, avoid scope gaps and launch on time.
SSabesh12 Feb 2026
SEO and Lead Generation5 min readHow to Measure AI Search Visibility for B2B BrandsA simple, repeatable method to check how ChatGPT, Gemini, Perplexity and Google's AI features describe your brand, and how to track change over time.
SSabesh9 Feb 2026
SEO and Lead Generation5 min readHow to Build a B2B SEO Strategy for the US MarketA practical, step-by-step plan: who you target, which searches matter, which pages to build first, and how to measure progress.
SSabesh7 Feb 2026
SEO and Lead Generation6 min readHow to Measure SEO ROI for a B2B CompanyThe inputs to track, how to deal with long sales cycles and attribution, and how to read an ROI estimate without fooling yourself.
SSabesh4 Feb 2026Start a conversation
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